Remember to Retarget
A lot of marketing advice focuses on capturing leads, building an email list and consistently growing your customer database. However, not every potential customer visiting your site will fill out a form or create an account. Without this
data, you can’t send promotional emails to entice a potentially lucrative segment of your audience to return to your site and make purchases.
That’s where retargeting comes in. Retargeting is a form of display advertising in which customers see ads for the products or services they browsed for on your site while browsing on other sites. Using a simple cookie to track your audience,
retargeting delivers ads reminding visitors of what they looked at with the goal of bringing them back to your site to make a purchase.
Display advertising fills in the gaps between the other forms of online marketing you’re using for your business. To ensure the highest level of visibility, you need to bring your brand to where potential customers spend most of their Internet
time. Let ContactUs help you increase engagement, keep your brand visible and establish a memorable presence among your target audience. Get in touch with us today to start seeing better returns on your display advertising efforts.