Boucher VW Franklin

Boucher VW Franklin

Boucher VW Franklin

Volkswagen Car Dealer

Franklin, WI

4.9 · 63 reviews
4.9 · 63 reviews

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About Boucher VW Franklin


Franklin, WI


Volkswagen Car Dealer

Business Hours

Mon-Fri: 7AM-6PM Saturday: 8AM-1PM Sunday: Closed

Payment Options

Visa, Mastercard, American Express, Discover, Cash, Check, Financing Available

Years in Business


About This Business

The Boucher Automotive Group has been serving Southern Wisconsin for over 30 years. See why we ride with you every mile with our new and preowned vehicle sales, financial services service and repair, parts and accessories, and collision centers.

Boucher “Rides with You Every Mile” and is ranked among the Top 70 dealership groups in the nation.We are a family owned and operated dealer group, employing over 900 people, and we have been serving Southern Wisconsin for 32 years. Our customers come first; we are the only dealer group in Wisconsin that has attained Silver Partner Status with the Wisconsin Better Business Bureau. We offer a selection of over 5000 quality new and pre-owned vehicles, easily viewed at You are sure to find what you are looking for!

63 Reviews for
Boucher VW Franklin

What people say about Boucher VW Franklin
Experienced · 18
Friendly · 13
Highly Recommend · 13
Great Service · 8
Helpful · 7
· Show All
4.9 star average rating (63 reviews)

Reviews you can trust. All reviews from real customers.
Businesses cannot pay to alter or remove their reviews on ContactUs.
Volkswagen Jetta
great customer service from the sales team to service department.
Dodge Journey
Great customer service and they worked with us to get the vehicle we wanted.
Volkswagen Golf Gti
I bought a 2017 Golf GTI Sport and had specific options that I wanted. The sales staff located a car that matched my preferences and got it to me in a timely manor. The staff is friendly and welcoming and I would definitely recommend shopping at their dealership. This is my second purchase from a Boucher dealership and received great service both times.
Volkswagen Golf Alltrack
I have been driving VWs for 35 years--all with manual transmissIons. The sales staff at Boucher worked with me to help me find the right car this time around. Since fewer models have manual transmission, they were patient with me as I tried automatics and finally decided on a Golf All Track with six speed manual. I am very happy with the car.

This experience, along with Boucher's outstanding service department make me highly recommend this dealer!

C. H. Schramm.
Volkswagen Tiguan
Really good sales people. The attention has always neen very cordial, honest and direct.
Volkswagen Jetta
Very happy with our new purchase from this dealership.....Thanks much!
Volkswagen Touareg
We had a great experience at Boucher VW Franklin - from sales to service. We love our new Touareg!
Volkswagen Passat
Awesome and easy to deal with... will go out of their way to please and meet needs. Comfortable clean friendly environment as well as stress free.
Volkswagen New Beetle
Great experience, found the car on line, visited the next day and closed on the 3rd day. Great team to work with and couldn't be happier with the car.
Volkswagen Passat
Professional and low pressure approach from the beginning. Justin made every effort to earn my business.
Was very pleased with deal and treatment. Highly recommend Boucher to anyone looking for a vehicle.
WAS NOT told there is a $260.00 fee for what I was told a state law to help keep the lights on!! meanwhile there are 5- 6 salesmen sitting in a corner joking around... they did not tell me this until I sat down with the lady to do the paper work ( salesmen already had my check ) which was another weird experience because ya don"t get a receipt you get a thumb drive thing @@?! We buy up to 4 cars a year but will not be back to this place!! this $260.00 thing is not on the window sticker anywhere and never had this problem anywhere else so buyer be where!!!
Good deals, quality service, helpful and friendly employees.
Great customer service and attention to detail. People able to answer all of my questions and requests. Would highly recommend!
Sure I'll shop here again. I like the serious answers to questions no matter their level or timing.
This is the second Passat from Boucher. I was so impressed with the service department when needed, and my salesman,Mike Tillman.
I would highly recommend this dealership and their vehicles.
Bruce Jensen.
Purchasing a new VW Jetta at Boucher was the least painful and most friendly process I've been part of when buying a new car. Any car, for that matter.

I would highly recommend shopping & buying from Boucher if you are considering purchasing or leasing a VW.
Tony McBain is a Friendly, Low pressure salesmen!! Will definitely recommend him and Boucher VW to everyone!!
Tony gets a 10 out of 10 in our book!!
Friendly customer service 100% of the time. I enjoyed the entire experience.
Have purchased 2 cars from Boucher VW Franklin. The price in both cases was very competitive and service has been excellent. Also, a top notch show room and visitor waiting area.
These people were the best at explaining all the good and possibly bad things about the car I bought. They were very transparent and did not try to hide facts or rumors. They have integrity and honesty.
I have now purchased three Jettas from Jamal Jackson at Boucher VW Franklin and consider myself a lifetime customer. The service I have received at this dealership is well above and beyond and Jamal goes out of his way for his customers. He is frank, honest, and a joy to work with. I speak very highly of Boucher VW Franklin to everyone I know!
They went above and beyond in making my lease of a new Volkswagen a nice experience.
Will definitely consider working with them again in the future.
Excellent customer service and follow up! Keep up the great work.
Sean Christofferson is the easiest salesman to work with. This is our 2nd car lease with him. Highly recommend. The people in general at Boucher are all quite friendly and nice.
Very Knowledgeable
Very Curtious
Very Well-Priced vehicle.
Awesome customer service! We bought from Luis but everyone is so respectful & truly want you to leave with what your comfortable with! Our next car we will buy from them! Thanks Luis!
Chris & Theresa Waterman.
After being fed up with the car buying experience, my wife and I were pleasantly pleased by Boucher VW in Franklin, WI.
Our experience buying a new VW was probably the best car buying experience we've ever had! Justin Zantow did everything he said and answered all our questions. It was like dealing with a friend. The rest of the staff was very polite and helpful. Just a great experience. We will be back and will recommend them to anyone!
I was in the market for a newer car. I did my research, knew I wanted an Volkswagen Jetta. Mike Streff from Boucher VW Franklin was friendly and helpful. It was truly a positive experience. I would definitely purchase another vehicle from Boucher.
I had a great buying experience. The price was right and Joe was helpful explaining all the technology features on the vehicle.
Very pleased with my purchasing experience! The whole team was great to work with. I was able to get a great price and a great vehicle that i am satisfied with and so is the rest of the family! A special thanks to Luis Veguilla, Goran Filipovic, and Brian Jewett for making the paperwork very understandable and effortless! I have recommend friends and family, and i personally will be back in the near future.
As a working college student looking to lease a car on their own for the first time, Luis and Brian couldn't have made such an intimidating process any easier. They are both personable and professional & we're able to get me in a car that exceeded my expectations without exceeding my budget. I love my new car and I look forward to coming back when my lease is up! These guys are awesome.
Recently moved from a lease on our 2014 Jetta to a new lease on a 2017. We were able to turn the 2014 in 2 months early and get a fantastic deal on a new Jetta. This is our 4th new VW from Boucher VW in Franklin. Easy to work with, no hassles, and we always leave satisfied that we are treated fairly. Highly recommend Boucher VW!
Don Kiepert.
Would highly recommend very nice customer service will show you every detail about your vehicle.
2nd car I've bought from dealership, very happy with the way we were treated, and price was good.
Great service! Friendly people....everyone is truly dedicated to doing everything possible to help!
Excellent customer service. They price matched without blinking and communicated well. Scheduled appointment for paperwork signing after purchase and was in and out in less than 20 minutes. 90% of deal was done via email/phone/text. Anthony McBain salesperson and was exceptional. Highly recommend this dealer and Tony!
I can't say enough about the people at Boucher. From the Sales staff to the Service Department, everyone is always there to help you out. The facility and showroom are state of the art, making any visit there an enjoyable one. I would recommend Boucher to anyone.
It was fun and pleasant at the same time. Let us take longer to decide helped a lot.