Boucher VW Franklin

Boucher VW Franklin

Boucher VW Franklin

Volkswagen Car Dealer

Franklin, WI

4.9 · 53 reviews
4.9 · 53 reviews

5 Photos

  • Boucher VW Franklin - Volkswagen Car Dealer in Franklin, WI - Gallery Photo 1
  • Boucher VW Franklin - Volkswagen Car Dealer in Franklin, WI - Gallery Photo 2
  • Boucher VW Franklin - Volkswagen Car Dealer in Franklin, WI - Gallery Photo 3
  • Boucher VW Franklin - Volkswagen Car Dealer in Franklin, WI - Gallery Photo 4
  • Boucher VW Franklin - Volkswagen Car Dealer in Franklin, WI - Gallery Photo 5

About Boucher VW Franklin


Franklin, WI


Volkswagen Car Dealer

Business Hours

Mon-Fri: 7AM-6PM Saturday: 8AM-1PM Sunday: Closed

Payment Options

Visa, Mastercard, American Express, Discover, Cash, Check, Financing Available

Years in Business


About This Business

The Boucher Automotive Group has been serving Southern Wisconsin for over 30 years. See why we ride with you every mile with our new and preowned vehicle sales, financial services service and repair, parts and accessories, and collision centers.

Boucher “Rides with You Every Mile” and is ranked among the Top 70 dealership groups in the nation.We are a family owned and operated dealer group, employing over 900 people, and we have been serving Southern Wisconsin for 32 years. Our customers come first; we are the only dealer group in Wisconsin that has attained Silver Partner Status with the Wisconsin Better Business Bureau. We offer a selection of over 5000 quality new and pre-owned vehicles, easily viewed at You are sure to find what you are looking for!

53 Reviews for
Boucher VW Franklin

What people say about Boucher VW Franklin
Experienced · 15
Highly Recommend · 12
Friendly · 11
Helpful · 7
Excellent · 5
· Show All
4.9 star average rating (53 reviews)

Reviews you can trust. All reviews from real customers.
Businesses cannot pay to alter or remove their reviews on ContactUs.
Was very pleased with deal and treatment. Highly recommend Boucher to anyone looking for a vehicle.
WAS NOT told there is a $260.00 fee for what I was told a state law to help keep the lights on!! meanwhile there are 5- 6 salesmen sitting in a corner joking around... they did not tell me this until I sat down with the lady to do the paper work ( salesmen already had my check ) which was another weird experience because ya don"t get a receipt you get a thumb drive thing @@?! We buy up to 4 cars a year but will not be back to this place!! this $260.00 thing is not on the window sticker anywhere and never had this problem anywhere else so buyer be where!!!
Good deals, quality service, helpful and friendly employees.
Great customer service and attention to detail. People able to answer all of my questions and requests. Would highly recommend!
Sure I'll shop here again. I like the serious answers to questions no matter their level or timing.
This is the second Passat from Boucher. I was so impressed with the service department when needed, and my salesman,Mike Tillman.
I would highly recommend this dealership and their vehicles.
Bruce Jensen.
Purchasing a new VW Jetta at Boucher was the least painful and most friendly process I've been part of when buying a new car. Any car, for that matter.

I would highly recommend shopping & buying from Boucher if you are considering purchasing or leasing a VW.
Tony McBain is a Friendly, Low pressure salesmen!! Will definitely recommend him and Boucher VW to everyone!!
Tony gets a 10 out of 10 in our book!!
Friendly customer service 100% of the time. I enjoyed the entire experience.
Have purchased 2 cars from Boucher VW Franklin. The price in both cases was very competitive and service has been excellent. Also, a top notch show room and visitor waiting area.
These people were the best at explaining all the good and possibly bad things about the car I bought. They were very transparent and did not try to hide facts or rumors. They have integrity and honesty.
I have now purchased three Jettas from Jamal Jackson at Boucher VW Franklin and consider myself a lifetime customer. The service I have received at this dealership is well above and beyond and Jamal goes out of his way for his customers. He is frank, honest, and a joy to work with. I speak very highly of Boucher VW Franklin to everyone I know!
They went above and beyond in making my lease of a new Volkswagen a nice experience.
Will definitely consider working with them again in the future.
Excellent customer service and follow up! Keep up the great work.
Sean Christofferson is the easiest salesman to work with. This is our 2nd car lease with him. Highly recommend. The people in general at Boucher are all quite friendly and nice.
Very Knowledgeable
Very Curtious
Very Well-Priced vehicle.
Awesome customer service! We bought from Luis but everyone is so respectful & truly want you to leave with what your comfortable with! Our next car we will buy from them! Thanks Luis!
Chris & Theresa Waterman.
After being fed up with the car buying experience, my wife and I were pleasantly pleased by Boucher VW in Franklin, WI.
Our experience buying a new VW was probably the best car buying experience we've ever had! Justin Zantow did everything he said and answered all our questions. It was like dealing with a friend. The rest of the staff was very polite and helpful. Just a great experience. We will be back and will recommend them to anyone!
I was in the market for a newer car. I did my research, knew I wanted an Volkswagen Jetta. Mike Streff from Boucher VW Franklin was friendly and helpful. It was truly a positive experience. I would definitely purchase another vehicle from Boucher.
I had a great buying experience. The price was right and Joe was helpful explaining all the technology features on the vehicle.
Very pleased with my purchasing experience! The whole team was great to work with. I was able to get a great price and a great vehicle that i am satisfied with and so is the rest of the family! A special thanks to Luis Veguilla, Goran Filipovic, and Brian Jewett for making the paperwork very understandable and effortless! I have recommend friends and family, and i personally will be back in the near future.
As a working college student looking to lease a car on their own for the first time, Luis and Brian couldn't have made such an intimidating process any easier. They are both personable and professional & we're able to get me in a car that exceeded my expectations without exceeding my budget. I love my new car and I look forward to coming back when my lease is up! These guys are awesome.
Recently moved from a lease on our 2014 Jetta to a new lease on a 2017. We were able to turn the 2014 in 2 months early and get a fantastic deal on a new Jetta. This is our 4th new VW from Boucher VW in Franklin. Easy to work with, no hassles, and we always leave satisfied that we are treated fairly. Highly recommend Boucher VW!
Don Kiepert.
Would highly recommend very nice customer service will show you every detail about your vehicle.
2nd car I've bought from dealership, very happy with the way we were treated, and price was good.
Great service! Friendly people....everyone is truly dedicated to doing everything possible to help!
Excellent customer service. They price matched without blinking and communicated well. Scheduled appointment for paperwork signing after purchase and was in and out in less than 20 minutes. 90% of deal was done via email/phone/text. Anthony McBain salesperson and was exceptional. Highly recommend this dealer and Tony!
I can't say enough about the people at Boucher. From the Sales staff to the Service Department, everyone is always there to help you out. The facility and showroom are state of the art, making any visit there an enjoyable one. I would recommend Boucher to anyone.
It was fun and pleasant at the same time. Let us take longer to decide helped a lot.
I by passed a VW dealership in the city I live which is in Racine, to purchase my 2017 Passat at Boucher VW Franklin. My trade in was also purchased from this dealer. Excellent to work with and very professional. Greg.
Great service, the financing department is easy to work with. Justin was my sales guy and Brian was the financing person. I was in and out of there with my new car in no time - very clean dealership, Highly recommend.
They say what they do, and do what they say. Awesome experience.
Boucher VW Franklin was who we bought our second Jetta andthey made it possible to upgrade to a 2916 Jetta.
Very knowledgeable staff, and everything was handle very quickly and professionally! Its the third car I have purchased from Boucher VW. I will be back!!
I was looking for a new car and was planning on purchasing one soon. Sean was great and gave me a deal that worked for my situation. I would highly recommend him if you're considering a new car.
Everyone was friendly, helpful and welcoming! They made sure we didn't walk out that door until we were 100% my new car!!!
Very professional and polite salesman. Everything discussed and agreed on was delivered. Numerous calls to check on car and if everything was going alright. I would not hesitate to purchase a car in the future.
I was working with Justin Zantow on the purchase of a new Golf Sportwagen. Boucher had the model with the features I wanted, it was advertised as an end of the model year VW sale with the price listed online, and I thought it would be a simple transaction. Justin had given me a written quote and gave me a low to high range of trade in value on my car prior to examining it in detail. I had also gotten a written quote from Car Max on the trade in value of my car to compare. When I went back to purchase the Sportwagen, he inspected my trade and said the amount he would give me on the trade was $500 less than the lowest estimate he had told me. I showed him the written quote from Car Max that was $1000 more than their value so I'd sell it to Car Max. He said he'd talk to his manager about the trade value and when he came back he said they'd give me the $1000 more on the trade but they couldn't honor written quote he gave me on the new VW and they wouldn't give me the extra $1000 VW discount on the written quote unless I financed with them which was not part of the deal the day before. I did not want to finance and particularly did not want to finance through Boucher because of reviews I had read about their finance dept giving buyers a run around. It seemed like a questionable deal that they were giving me $1000 on the trade but taking $1000 discount back on the new VW. I did not appreciate the bait and switch tactics, we had an argument with the sales manager and general manager present, and I left the dealership . As I was driving away, the sales manager backed down and said they would honor the original deal from the day before with the trade value to match Car Max but it was the salesman's mistake for not knowing the VW sale discount terms. Isn't that a salesman's job? I purchased the car but the dealership lost credibility with me and made the purchase an very unpleasant experience. I will not be going back for service.
Very friendly and knowledgeable staff. Very happy with our first Tiguan and level of service we received, so we came back for another.