By placing ads for products and services on the websites your target audience routinely visits, display advertising expands your brand presence beyond your core marketing channels. This form of paid advertising engages potential customers during the 80 percent of the time they spend browsing content on social media and around the web.
Think of display advertising as a digital billboard. Billboards are designed to catch the attention of consumers during their routine daily travels. Similarly, display ads bring your brand message to specific audience segments as they use the Internet for purposes other than searching or shopping.
Thanks to flexibility in placement and duration, investing in display ads is easier on your budget than print advertising. You’re not locked into a contract for ads set to run whether or not they bring good returns. Using a display ad allows you to tailor your brand message, test different ad copy and images and continue running only the ads turning a profit.
As consumers become more and more familiar with your brand image, the increase in awareness breeds curiosity and drives click-throughs. Your brand becomes synonymous with the fulfillment of customer's’ needs, and they begin to trust your company to provide the high-quality products and services they expect.
As with other forms of marketing, it’s essential to know the wants and interests of your intended audience. With this information, you can target display ads to show not only your brand message but also relevant products and services to different groups of people. The more relevant your advertising, the greater the chances a potential customer will click through to your site and convert.
When coupled with a solid brand message, the increase in visibility keeps your company and its offerings in the forefront of consumers’ minds. Even when they’re not searching specifically for something you offer, they’re more likely to be drawn to your business as the solution to their problems because your brand was always there during their daily Internet time.
As with other forms of marketing, it’s essential to know the wants and interests of your intended audience. With this information, you can target display ads to show not only your brand message but also relevant products and services to different groups of people. The more relevant your advertising, the greater the chances a potential customer will click through to your site and convert.
When coupled with a solid brand message, the increase in visibility keeps your company and its offerings in the forefront of consumers’ minds. Even when they’re not searching specifically for something you offer, they’re more likely to be drawn to your business as the solution to their problems because your brand was always there during their daily Internet time.
A lot of marketing advice focuses on capturing leads, building an email list and consistently growing your customer database. However, not every potential customer visiting your site will fill out a form or create an account. Without this data, you can’t send promotional emails to entice a potentially lucrative segment of your audience to return to your site and make purchases.
That’s where retargeting comes in. Retargeting is a form of display advertising in which customers see ads for the products or services they browsed for on your site while browsing on other sites. Using a simple cookie to track your audience, retargeting delivers ads reminding visitors of what they looked at with the goal of bringing them back to your site to make a purchase.
Display advertising fills in the gaps between the other forms of online marketing you’re using for your business. To ensure the highest level of visibility, you need to bring your brand to where potential customers spend most of their Internet time. Let ContactUs help you increase engagement, keep your brand visible and establish a memorable presence among your target audience. Get in touch with us today to start seeing better returns on your display advertising efforts.
Are you ready to enjoy more success than you once thought possible? If you are, then turn to ContactUs. We provide digital marketing solutions to help businesses grow their online presence, and our team will work with you to rank your content on Google and the other search engines. The long-term results that you will get will more than justify your initial investment. So contact us right away if you are ready to start moving in the right direction.
