Define Your Goals
When you're crafting your social media strategies, have specific goals in mind. For instance, maybe you want to build your brand awareness. Perhaps you want to create a stronger demand for your goods or services. Maybe you wish to
accomplish both of those objectives.
Whatever your social media aspirations are, you need specific ways of measuring them. Thus, once you reach one milestone, you can start aiming for another. Your metrics might include certain benchmarks for Twitter followers, YouTube
views, and Facebook likes. You could also measure your website's traffic levels. How much do they increase once you start boosting your social media presence?
Of course, you should track the most important social media metric of all: By how much are your sales increasing?