Continuous Program Monitoring
A keyword might be profitable now, but it won’t always stay that way. The market is always changing, and customers are regularly looking for new solutions to their problems. Optimizing a campaign and letting it run on its own would not be
a smart decision. If you would like to keep moving in the right direction, then monitor the performance of each keyword, removing the terms that stop delivering results. Even if your current marketing efforts are successful, adequately
monitoring the performance of your ads will take your productivity to the next level, and you won't be disappointed.